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A full service baseball agency specializing in baseball operations and athlete marketing & branding.

icon_widget_image 100 Wilshire Blvd., STE 2000, Santa Monica, CA 90401 icon_widget_image + 1-626-844-1861 icon_widget_image
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Paragon Sports International

Bill Sanders

Bill Sanders

Bill Sanders

Athlete Marketing & Branding

During his 20-year career, Bill has established himself as a respected expert in talent marketing and brand building. His work with icons such as Yao Ming and Steve Nash in many ways helped set the standard for athlete marketing. By helping clients build, maintain and protect their brands, Bill’s strategic approach increases client marketability, raises brand awareness and increases long-term revenue. Bill believes the key to effective talent marketing is the formulation of a long-term player brand strategy, which includes a substantial commitment to community involvement, media relations and social media plans, and the pursuit of appropriate corporate partners.

More recently, Bill oversaw a talent marketing team  whose notable clients include Clayton Kershaw, Blake Griffin, Danica Patrick, Derek Jeter, Kevin Love and Brandon Ingram. During his career, Bill has aligned his clients with numerous global brands, including: Coca-Cola, Pepsi, Gatorade, Vitamin Water, Visa, American Express, Apple, Sprint, T-Mobile, Verizon, AT&T, Guinness, Bridgestone, Raymond Weil, Tag Heuer and many more.

Bill earned his MBA, with an emphasis in Marketing and Entertainment Studies, at UCLA. He earned his Bachelors of Arts in Political Science from Loyola Marymount University. Bill also teaches Sports Marketing at UCLA’s Anderson School. He resides in Marina Del Rey, California.